The pandemic has changed the way we work globally, and advertising and marketing is no different. The experiential advertising and marketing business has been greatly impacted by many manufacturers switching their budgets from experiential to digital advertising and marketing. Let me deal with the elephant within the room – won’t it be down forever?

The core of experiential advertising and marketing is to allow individuals to truly feel the experience and allow for interaction. That too is a primary human need. Because of this we get an adrenaline rush when we are physically involved in sporting events in large environments, even though the visibility and speed of the players in front of the TV set is much better. One reason we like to attend events with other individuals within the audience is a mode of collective consciousness that has worked fine for us through the centuries of the entertainment business – the Roman Colosseum, for example.

The pandemic forced manufacturers to re-imagine how experiential advertising and marketing ended up and now manufacturers are innovating and expanding their horizons to weave a digital and digital expertise into their experiential advertising and marketing plans .

The pandemic is forcing people to rethink even big companies, so why leave experiences behind. The entire experiential advertising and marketing business thrives on participating in the senses, so admittedly, it will not be easy to carry out all-seasons of sensory combination through the digital medium. Manufacturers must innovate. Interval.

For fear of attending a large number of events where there is even a chance of closeness, the audience may avoid such meetings. Manufacturers should really make people feel that their security is of paramount importance and that all transactions will probably be contactless. Touchless registration, digital invites, in-app data brochures, and naturally, augmented reality (AR).

Sampling is another major aspect that producers want to see. Private sampling interactions are affected, as are in-market model activations. They should be developed to include touchless supply mechanism.

Creators are investing in digital opportunities and are also engaging influencers as a part of their experiential advertising and marketing operations. One of the biggest sporting assets – IPL has made several improvements for the spectators to eat. Moving it to a location 1600 miles away within the UAE, simulating stadium noise with canned spectator sounds, digital spectators add packing container expertise.

We’ve seen a flurry of digital conferences filled with ready-made rooms, moderated group break-outs, and video games, along with the use of holographic photographs to keep the convention engaging. We have also seen several model launches with engaging use of augmented and digital reality during the pandemic. There has also been a lot of material innovation, with the advanced use of motion graphics and chroma shoots. These enable manufacturers to create content that participates. Micro-unique events also seem to be gaining recognition.

The expertise will be a game changer for manufacturers looking to experiential marketing – with a contactless ticketing/registration process, the digital realm with AI, digital interactivity, digital video games, apps for opportunities and experiences as well as on-line audiences . Gamification and AR are the key to translating boring data into attention-grabbing user-friendly experiences. A lot of manufacturers are opting to gamify their current web site or app fashion eg. Simulating a curler coaster experience at home, or possibly creating product demo movies where viewers win gifts by reaching certain categories.

Many manufacturers are already adopting a hybrid model, in which they are holding on-ground events for a limited audience and making it available to the audience online.

In fact, traditional advertising and marketing ideas tend to suggest that it is more worthwhile to promote throughout the stoop, because there is far less litter and the fact that the audience is more likely to enter the idea set. This explains more bang for the buck with a similar boost. Welcome to Experiential Ads 2.0.